What advertising disclosure is required for chiropractors under TBCE rules?

• A. Include license status and avoid misrepresentations; truthfulness in any claim.
• B. Advertising disclosure requirements do not apply to online ads.
• C. You may state outcomes that are not supported by evidence as long as you include a caveat.
• D. License status need not be disclosed in advertising.

Answer: (A)

Advertising rules for chiropractors require that promotional materials be truthful and not misleading, and that they clearly disclose the practitioner’s license status. This combination helps patients verify licensure and ensures that any claims about outcomes are supported by evidence. Because license status must be disclosed and because all claims must be truthful, including the license status in advertising and avoiding misrepresentations is the correct standard.

Online ads are not exempt from these rules, and making statements about outcomes that aren’t evidence-backed is not allowed. Likewise, stating that license status need not be disclosed would contradict the requirement to provide licensure information in advertising.